What happens when your friends start leaving Facebook: http://www.telegraph.co.uk/men/the-filter/11070116/What-happens-when-your-friends-start-leaving-Facebook.html


Facebook has more users and is more profitable than ever before. As it celebrated its tenth anniversary earlier this year, the site which was famously launched by Mark Zuckerberg from his Harvard dorm room boasted 1.23 billion monthly active users and 757 million daily users. Despite a shaky initial public offering, the network is now worth $135bn, generating a profit of $1.5bn in 2013.

The problem with these death of Facebook/triumph of Facebook headlines is that they refer to the site or the company as a whole, whereas anyone who uses it knows that it’s only as good as the content your friends are posting and that you are interacting with. 
If my notifications are all from friends and family sharing stories they know I’ll like or laugh at, it’s a good site; if my newsfeed is full of people I met on my gap yah throwing buckets of ice over their head, it’s rubbish.