In this paper this weekend there are an article saying that shops in small towns have been losing trade to the superstores for years, but markets are helping them fight back.
I can understand that, having enjoyed shopping at Devizes market (https://www.youtube.com/watch?v=42MK4mZ6pes and https://www.youtube.com/watch?v=42MK4mZ6pes) in October last year, when we passed through on our annual narrowboat holiday.
There was so much on sale; the vegetables were so fresh - and so cheap. And we also bought a pair of slippers, a belt and a purse, and a wonderful brie!
We also enjoyed Skipton market (http://www.skiptonmarket.net/) in November a couple of years ago, one of the first purchases being a much warmer coat, as it was so cold! It must be quite character building standing out in the open in all weathers selling your wares.
Many retailers can be nervous that markets will take trade away from them. But usually having a market nearby increases trade significantly. Having said that, it's important to get the right mix so as not to tread on the toes of existing shopkeepers.
As a seller, markets can be a great place to learn about retail, although the internet is considered the way forward for selling your goods. A market stall gives the opportunity to be in contact with customers themselves and receive feedback. People enjoy the interaction of shopping at markets and like to get together.
It's a cost-effective way of getting what you're making in front for people, even though at times you may find it hard when the going is rather slow.
Perhaps I might try it sometime. I've had stalls indoors several times and also sold on the internet. Having a stall quite nerve-wracking, people looking closely at my stuff, but perhaps that's something I need to get over - get out there and have a go!
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