- Be yourself: don't try to be what you think an audience needs you to be because the engagement and relationships will be borne out of your true personality.
- Be totally honest.
- Create content you are passionate about, because you will not be able to maintain enthusiasm for something you are not genuinely excited about. That up-at-dawn obsession will keep you going.
- Make sure you light videos properly and the audio is good. You can't just switch on your camera. If the lighting is rubbish and no-one can hear what you are saying the chance of your personality coming across is minimal.
- Don't sign anything.
Dominic Smales: https://www.thedrum.com/thedrumlive/users/dominicsmales