(with men in mind ... )
- Rifle through her dressing table and buy refills of cosmetics she is running low on.
- Avoid anti-ageing creams and anything else that smacks of correcting imperfections (tweezers, hair removal lotions, leg waxing packs). Not so daft as it sounds, once a male friend bought me some dandruff shampoo!
- Massive brownie points if you buy her something she'll actually wear. Buy too large, though, and you're in big trouble.
- Keep the receipt so she can take backyour gift if it's the wrong colour/absolutely revolting. And don't feel you've failed if she does change it.
- Buy for her, not for you (this includes everything from lingerie to box sets of Arsenal's greatest goals).
- Always say yes, if you assistant offers to gift-wrap your present.
- Think goddess, not domestic: resist the temptation to buy oven mitts, ironing boards or food mixers. Again not so daft, I knew someone whose husband bought her a microwave for Christmas!
- Feel the quality: cashmere rather than cotton, silk rather than wool. Avoid nylon nightmares.
- Book and music tokens can work, but airline tickets for a surprise winter break work even better.
- If it's got to be flowers, wrap them in paper you have bought yourself. The same applies to bottles of booze: remove the tombola/raffle ticket.
From the Daily Telegraph