The local high street in this case is appropriately called Wheelock Street (named after one of the local rivers), being not far from the canal. A canal which played such an important part in the history of this town (http://www.middlewich-heritage.org.uk/salt-and-canal.html) and continues to do so but now mostly leisure users.
I was pleasantly surprised to find two good butchers, fishmonger, cafe and bakers, newsagent, chemist, pet shop, children's clothes shop, a good-sized clothes shop (Fashionista, see picture) and an enormous gift and card shop, in amongst the usual take-aways, betting shops and charity shops. And not forgetting the pub, The White Bear, which looked nice from the outside.
The gift shop's aptly called
I can't see a link to their website but, take my word for it, it's definitely a shop worth visiting if you're ever in the area. There are several small rooms, offering cards, knick knacks, all sorts of gifts, hand-made chocolates and even flowers.
Although it was a Saturday, the shops were very quiet but perhaps that's because of the inclement weather, I certainly hope so. Long may Middlewich shops be used and enjoyed by locals and holidaymakers alike and I look forward to visiting there again on our next narrowboat trip up that way.
Incidentally, this weekend - 13/14/15 June - there's the FAB Festival (http://www.midfest.org.uk/), that's the Folk & Boat Festival, which sounds fun. We were there a week too early.